Writing a bio always feels a bit self-centered and awkward. We have a difficult time talking about ourselves and our accomplishments. It feels even stranger to write your bio in the third person.
The norm used to be using a third-person voice (e.g., “Larry is a leadership coach”). However, the rise of informal bios on social media sites and other services has made that approach feel bizarre. It’s never a good look to talk about yourself using your name.
How do you decide?
A good rule of thumb is only to write your bio in the third person when:
Your profile is displayed with others (e.g., several people are part of the same event)
Or, the context doesn’t only belong to you (e.g., someone else is listing your author bio and is the only one who can update it)
Or, the situation is very formal (e.g., the dust jacket of your book).