Book Chapter - Creating Your Winning…

Listen now | How will you compete to win? A perfect plan won’t save you if the underlying strategy is the wrong choice. Looking back to your vision and mission in chapter 4, think of your vision as an inspirational flag planted on the horizon. That point — shrouded in misty clouds —is your ideal destination. That’s where you want to be. Your mission is what you will do to make that vision become a reality. You know you need to move from where you are standing to that point on the horizon. In chapter 7, you identified the goals you need to achieve to get there. You can think of those as waypoints along the path you choose. But, you also know the journey will be complex, bumpy, and full of obstacles that will try to stop you. That’s where your strategy comes into play. Your strategy is how you hypothesize you can navigate that mysterious landscape to follow your mission, achieve your goals, and reach that vision. 

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