Listen now | Don't overlook the casual acquaintances in your network. Looking for a new job? Your weak ties may be more helpful than your close friends. Want to start a new business or grow your customer base? You’re probably better off building new connections with acquaintances than tapping into your colleagues. What is a weak tie? Well, it’s someone you know, but not very well. Or, you were close a long time ago but haven’t been in contact for years or decades.
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