How are you known in your workplace? How does your manager view you? What do your peers think of you?
We tend to label the people we work with. I would bet that you have a rough model of the types of employees and coworkers you’ve encountered. For example, I used to think of people as:
Innovators - always coming up with crazy new ideas
Disrupters - blowing things up to replace them with something better
Overachievers - always going above and beyond on everything
Optimizers - creating nothing new but continually evolving things
Maintainers - rock solid and gets stuff done, but a job is a job
Slackers - never putting in real effort and barely squeaking by
Spoilers - complaining, gossiping, and bring down the team
However, a brand goes into more detail than a single word. It is more descriptive and includes personality traits and personal interactions. I’m sure you can remember a few people who may have had brands such as:
The cheerful helper
The brilliant jerk
Ol’…