How are you known in your workplace? How does your manager view you? What do your peers think of you?

We tend to label the people we work with. I would bet that you have a rough model of the types of employees and coworkers you’ve encountered. For example, I used to think of people as:

1. Innovators - always coming up with crazy new ideas

2. Disrupters - blowing things up to replace them with something better

3. Overachievers - always going above and beyond on everything

4. Optimizers - creating nothing new but continually evolving things

5. Maintainers - rock solid and gets stuff done, but a job is a job

6. Slackers - never putting in real effort and barely squeaking by

7. Spoilers - complaining, gossiping, and bring down the team

However, a brand goes into more detail than a single word. It is more descriptive and includes personality traits and personal interactions. I’m sure you can remember a few people who may have had brands such as:

• The cheerful helper

• The brilliant jerk

• Ol’…