Challenge - Audit Your Professional Brand - Issue #288

Are all of your online profiles consistent?

Welcome to the final week of this month’s theme of showcasing yourself and your work. This week I want you to think about how you are representing yourself everywhere online.

I would guess that you focus most of your time engaging with a few services. Some people spend most of their time on Facebook. Others prefer to post and browse photos on Instagram. A few of you might be addicted to TikTok — you know who you are. 😉

So, you probably keep your profile on those services up to date. But, if you’re like me, you have dozens of online profiles on social media, LinkedIn, and various other platforms too. You may not have updated your profile on these other services in a long time.

Sure, some of them may be entirely personal with no cross-over with your professional life. So, it may not matter much. But, I would bet that several of them are part of your professional identity and career.

For example, my professional identity is reflected on my websites, LinkedIn…

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