May 24, 2021 • 12M

Challenge - Build Your Audience - Issue #278

Even if you build it, they won't necessarily come

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Welcome to the final challenge for the month of May with its focus on newsletters. Writing and publishing a newsletter is almost pointless if no one reads it. That’s why this week’s challenge is about building your audience.

As you think about who you want to subscribe to and read your newsletter, consider the following:

  • What are your goals with your newsletter?

  • What type of people align with those goals?

  • Who do you think would enjoy reading your newsletter?

  • Who would get the most value out of it?

  • Where do those people spend time online?

  • What message could you share with them to persuade them to subscribe?

  • What’s the elevator pitch for your newsletter?

As an example, here is Josh Spector’s pitch for his newsletter:

For The Interested is a weekly dose of inspiration and proven strategies from the world’s most successful creators to help you produce, promote, and profit from your creations.

UX Design Weekly’s pitch:

Join 33,034 people & get a hand picked list…

This episode is for paid subscribers