Nov 8, 2021 • 4M

Office Hours - Identify Your Video Theme - Issue #326

What's the point of what you're going to share?

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Hopefully, you’ve selected your primary video hosting and sharing platform (e.g., YouTube vs. TikTok vs. Instagram). That will have some impact on your next decision due to differences in the audience there:

What will the overall theme be for your videos?

If you’ve been a premium subscriber for a while, you’ve already done some of this work when thinking about your:

  • Overall goals in Jan.

  • Professional brand and elevator pitch in Feb.

  • Writing and publishing in Apr.

  • Newsletter in May.

  • Podcast last month.

Has your focus changed, or are you still centering your goals on the same primary theme? It helps to think about what you want to achieve with your videos.

  • Are you trying to establish your expertise in a specific area (e.g., real estate)?

  • Do you want to demonstrate your domain knowledge (e.g., you’re a Python expert)?

  • Are you going to share your professional experience (e.g., how to manage Design teams)?

  • Are you trying to showcase yourself to attract potential…

This episode is for paid subscribers